Blogging in the Echo Chamber

A while ago I began a little online social experiment: I started clicking that "next blog>>" link which Blogger so conveniently supplies in the navigation bar of my blog (see above), just to see what would come up. After all, I reasoned, if terra incognita is indeed all about exploring uncharted territory, it wouldn't hurt to meet some of my undiscovered nextdoor neighbours in that neighbourhood called "the blogosphere."

But as I did so, I started to notice that every time I asked Blogger for a "next blog>>", I was taken to a blog that contained some Christian's random musings about being Christian, with a "life verse," the name of some church somewhere, or phrases like "Journey with Jesus" in the header.

(For example, these are the blogs I discovered after five consecutive clicks just now:

1. Learning the Faith: "This blog will serve as an outlet for all of the many wonderful things that I am learning regarding Faith and Religion." (Author's life verse: 1 Peter 3:15-16)

2. Sons of the Most Holy Redeemer in Christchurch. (Blogger Father Clement is a Catholic Priest living in New Zealand)

3. The Jesus Narrative. A place where "Christians talk about Jesus."

4. Grafted by Grace. From Blogger Kim Morgan's profile: "I have been grafted by grace into the good olive tree. (Rom. 11:17) I have lived a life that was less than glorifying to God, (James 1:21), but His Word set me free to become the woman he created me to be."

5. Outside the Boxes. A blog that "contains reflections from a fellow journeyer as he reflects on some of the places his faith informs his daily experiences to help you find those places in your life where that happens as well.")

After a month or so of clicking, it slowly dawned on me that this can't be entirely coincidental, that I should always discover a blog something sort of like mine whenever I asked for a "next blog." I started to suspect that there were forces larger than me at work here. And after a bit of investigation, I discovered them. From what I understand, the "Next Blog" feature is programmed to link you to blogs that are, some way or another, like yours. Apparently it matches words or tags or something, and finds statistically similar bloggers.

In a way, I guess, this is entirely intuitive. After all, if I'm after some interesting blogs, it's only natural that I'd want to read about people interested in the things I'm interested in: people who muse randomly about Christianity, just like me, people who read the same reads I read, people who like U2 like me, too.

And that's the problem, I think. It's all too natural, too intuitive.

I heard a social commentator on the radio talk about this intuition, our natural tendency to stick to only the most familiar strands of the world-wide-web. She said something about how social networking media are actually shrinking our social networks, because they use like-mindedness as the primary currency of relating. Then she said something about irony.


And then she named it all. She called it: "The echo chamber." An "echo chamber" is a social context where we exclude difference so that all we have to hear are our own ideas and opinions echoed back to us by faceless others who are statistically most likely to be like-minded.

So, as I do the lab-report for my little social experiment, I'm wondering about some obvious questions. Like, for instance: Is this maybe what we're all looking for in life, in a way? A convenient button we can click to rest assured we'll only discover people who are pretty likely, in the end, to be just like us?

And more poignantly: How do we try to make the church into an echo chamber like this? Do we "network" (so sad a term for human relating) only with those believers who are just like us? They don't necessarily have to, but do things like youth-groups and 50+ groups, or contemporary worship movements and traditional services at 9:00, or even those standard evangelical "statements of faith" that we use to identify what "kind" of Christian we are-- do these things function to make our experience of the Faith an echo chamber? And if we had a "next pew" button like my "next blog" button, that could ensure we're only sitting next to the spiritually like-minded, would we use it?

And if we did, what kind of a cheap substitute for that diverse, dynamic, multi-layered, mission-minded, multi-cultural, multi-tongued community of faith that Jesus wants to make us into, would we be settling for? If you're like me, and you got here by clicking for a "next blog," I welcome your thoughts on this one. If you're not like me, I welcome them all the more.